A Video Shout-Out to #Black&Decker for Their Excellent Customer Farming

While at Walmart last night, Lauren and I decided to walk through the toys section to look for some more games for our “Game Nights” that we’ll sometimes throw.

I was quickly intrigued at how advanced the toys are today, a smorgasbord of trinkets and gadgets with lights, motors, and all sorts of other onboard electronics.  However, what really caught my attention was the Black & Decker kids toys. The packaging and tools sets were quite consistent with their REAL tool sets.

There are entire 16 peice and 45 peice tool sets, not unlike those you’d find at your local hardware store.  They had motorized yard trimmers, leaf blowers, and virtually every other type of Black & Decker tool that they carry for adults.

Suddenly, it struck me at how incredibly genius this simple concept is. Black & Decker has successfully built a business model that targets potential buyers from their earliest stages.  By providing a children’s line of toys, they’re able to farm future clientel whom will be used to their brand, and hopefully will associate their childhood memories with brand loyalty in their adulthood.

This is not a new business concept, but it is a perfect textbook example of the concept in “play.”

Story by NauticalUrge

Tags: Black & Decker, Customer Farming, Video, Video Blogging