The Triangle Interactive Marketing Association (TIMA) February “Lunch & Learn” will feature Phaedra Boinodiris, IBM’s Serious Games Program Manager, on February 10, 2010 at Marbles Children’s Museum. The program begins at 11:30am.

Phaedra Boinodiris

Inspired by IBM’s Smarter Planet campaign, Boinodiris will discuss how our planet is more interconnected, intelligent and instrumented than ever before.  “Technical innovations are being leveraged across industries to revolutionize and optimize businesses, cities and the environment,” said Boinodiris.  “Serious Games explores how we can utilize that innovation to create an increased connection and understanding with potential and current customers.”

In addition to being the Serious Games Program Manager at IBM, Boinodiris is also the founder of the award-winning INNOV8 program, a series of games that teaches and evangelizes Business Process Management.  INNOV8 is being used in over 1000 schools worldwide and is now available for public consumption.

Why Should You Attend?

• “How to use game technologies and concepts to leverage communication and connectivity to reach your audience, track ROI, develop relationships and drive revenue from your product line or services”
• Valuable information pertinent to Marketing, eCommerce, eLearning and eTraining professionals.
• The purpose of the INNOV8/Serious Games program is the connection of a product and their audience.
• From a marketing aspect: “Train customers on the value proposition of the product or brand that they are trying to sell.”
• The Questions Answered:
  • How does this complex system or product help?
  • What are the other uses for the technology, and how do video games teach teamwork, communication, and evolve the marketing landscape?
  • How do we leverage technology for connectivity and performance?
  • What are the applications in supply chain, operations, IT and more.
  • How does gaming work with training, lead generation, and gauging ROI?
  • How can companies create their own Apps and games for clients, marketing training, etc… and sell it to management.
  • How to best roll out a gaming plan, and how to use the methodologies behind the concepts.

Register for this TIMA Event

http://www.triangleinteractive.org/events/2010/phaedra-boinodiris-ibm-s-serious-games-program-manager

Story by NauticalUrge

Tags: IBM, Phaedra Boinodiris, TIMA, Triangle Interactive Marketing Association